How to Engage Customers Using WhatsApp Marketing: Strategies That Turn Interactions into Real Connections

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The first step to creating engaging communication is to get to know your audience deeply. This means analyzing their preferences, behaviors, and interaction patterns to understand what really sparks their interest. Segmenting your audience based on demographics and purchase history is essential to ensuring that each message you send is relevant and impactful.


"Companies that truly understand and anticipate their customers' needs establish a connection that goes beyond the sale. They create a relationship of trust," says Ricardo Migliani, Creative Director, Operations and Founder of Amper.

To support this approach, McKinsey research shows that 71% of consumers expect a personalized experience and are frustrated when it doesn’t happen ( McKinsey ).


Whatsapp Marketing

Personalize Your Communications to Boost Results

By personalizing messages on WhatsApp turkey telegram lead businesses significantly increase their chances of engagement. Using personalized fields, such as customer name and purchase history, helps build more human and relevant communication. According to a Salesforce study, 84% of consumers believe that being treated like a person, rather than a number, is a crucial factor in loyalty ( Salesforce ).


A practical example of personalization is sending recommendations for complementary products based on previous purchases, helping to create a continuous and satisfying shopping experience.



Transparency is Essential: Inform and Give Control to the Customer

Transparency is a powerful tool for engagement, especially when customers have clarity about the use of automated messages and control over how often they want to receive them. According to Accenture, 89% of consumers want to be able to control how brands use their data ( Accenture ).


Provide options for customers to adjust the frequency of messages and offer a simple command like “stop” to disable automated communication at any time. This builds trust and improves the user experience.



Deliver Real Value: More Than Promotions, Offer Exclusive Benefits

In WhatsApp Marketing, each message must have a clear purpose and deliver immediate value to the customer. Whether it’s an exclusive promotion, early access to a new product line, or even educational content, what matters is that the customer perceives the benefit of receiving these messages.


An analysis by Harvard Business Review reveals that messages that bring relevant value to the customer increase engagement by up to 47% ( Harvard Business Review ).



Respect Schedules: Be Careful with the Moment of Contact

Respecting the sending times is a basic rule to avoid inconvenience and maintain a positive relationship. Promotional messages should not be sent too early or too late at night. In addition, taking advantage of the post-purchase moment to send a thank you or request feedback can strengthen the relationship and create a valuable moment of interaction.



Create Interactive Messages: Encourage Active Participation

Messages that include “calls to action” or invitations to interact encourage customers to respond and participate. An effective example is sending a follow-up message after a purchase, inviting the customer to share their experience or participate in a satisfaction survey.