Digital transformation – much more than just buying technology

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The digital transformation of companies received a boost in 2020. The change in people's behavior and consumption patterns made organizations rethink their business models, in addition to leveraging startups to think of solutions to new problems in an increasingly connected society. However, this goes beyond just acquiring technology.

During the Abes Software Conference 2020 , the chief scientist at The Digital Strategy Company, Silvio Meira, stated that there has been a considerable acceleration in the IT environment of companies . He also mentioned a survey conducted with 2,500 global executives, in which 70% of them stated that the market accelerated 10 years of innovation in just a few months . And he pointed out a problem: “Companies are not undergoing digital transformation”. For him, the process is more than acquiring innovations and switching to available digital platforms. The scientist points out that people are not outlining a strategy based on the desired return, they are not defining metrics and processes. He also highlights the fact that organizations do not look at customer behavior and do not have the capacity to capture and interpret the data provided by them. In Meira's words, “Data is not oil; it is almost uranium, which requires immense care and most companies still do not have it”.

Forced digitization
Over the past six months, the adoption of tools and technologies lithuania telegram lead has meant more than just an “upgrade” in business. Innovation has become a matter of survival for companies , affecting their operating model, organizational structure, and project execution. Given the urgency of the moment, the organizational digitalization movement needed to be fast and efficient to solve the most immediate problems. Once this initial turbulence has passed, companies need to establish medium- and long-term plans to immerse themselves in the digital environment. From now on, it is no longer possible to remain “on the surface” of innovation. It is necessary to look to the future and explore the full technological potential available to their projects.

How to accelerate digital transformation
In short, each company has a different DNA, which makes it unique in its area of ​​activity. Therefore, digital transformation can follow different paths depending on the business strategy. However, if you still don't know where to start, the four steps below can serve as a guide to start this process.

1) Create conditions to serve your customers
You don't have to wait for a demand to arise to resolve it. Through data analysis, it is possible to understand your customers' behavior and predict the need for demands. In the same sense, creating conditions for your team to continue operations, whether in the office or working from home, is necessary to increase reliability with your audience.

2) Seek innovation to generate value
The most traditional solution on the market is not always the most suitable for your company. That is why it is essential to have strategic partners who can develop and deliver solutions that are specific to your business and efficient for your customers.

3) Automate processes
How can you deliver agility and security to your customers? Automating basic processes can do this. Internally, it helps your team focus on the activities that really matter. From data backup to reporting, what actions can you optimize?

4) Adapt to adversity
Technology is constantly evolving. If the solution you have today is satisfactory for your projects, be open to new opportunities that can further improve the results.