Digital transformation: how to take advantage of this trend?

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Digital transformation came along with the great technological evolution and is revolutionizing the planet, causing fantastic disruptions, leveraging huge projects and taking the profits of organizations to the stratosphere. If your company has not yet joined this wave, many will say that it is doomed to die on the beach.

Is this too fatalistic a view or just a reflection of the reality in which we live?

The excesses that some technology players commit with the term “digital transformation” have ended up causing adverse reactions: some claim that it is nothing more than a marketing term, while others say that this concept is unattainable, such is the pressure for it to happen. This often results in fragmented initiatives or misguided efforts that lead to missed opportunities, slow performance or false starts.

The truth is that digital transformation is here to hungary telegram lead stay and is truly changing the way businesses are run. Companies need to adapt and invest in innovation if they want to remain competitive. However, like everything in life, it takes a lot of critical thinking, a certain amount of care and great strategic planning to make a true digital transformation and bring positive results to your product and your organization.

But let's get to the point: what is digital transformation and why is it so necessary? You'll find out everything you need to know — and it'll be explained in a very simple way — here, in this post. Let's go!

What is digital transformation?
It’s worth pausing to clarify vocabulary and improve language. Business leaders need to have a clear and shared understanding of exactly what digital media is and what it means for their business.

There are three terms that are causing confusion in the media: digitalization, digitization and digital transformation. Let's understand each of them better:

Digitization is the process of converting a physical or analog object into a digital file (a practical example is using a scanner or taking a photo of a paper contract). When a company is digitized, it means that it has transferred its paper processes to digital form, storing these documents in a database. It is also worth remembering that the two forms — physical paper and logical data — can continue to coexist.
Digitization is a process that changes the company's business model and operational processes to a digital format, also involving the digitization of documentation.
Digital transformation is the sum of digitization and digitalization, making the change so that the company becomes fully digital. Involving all departments, processes and operations of the company. This transformation is profound, changing the culture of the company, its people and its business model.
So digital transformation is much more than just moving products and services into digital form: it’s also about the processes that create, enable, manage and deliver them—and that’s where IT comes in. The underlying processes and technologies must be used to the advantage of the business, the company and, of course, the customer.

In the past, we had difficulty managing time, problems with distance and difficult access to information. The advancement of new technologies in recent years has allowed the digital transformation to begin, which has come to alleviate and solve this series of problems. We have to remember that the main focus is on the human being and that, in this context, the machine must work in our favor.

Today, your business can either take full advantage of the changes and opportunities that digital technologies offer, or miss out on the incredible value that these tools bring to businesses, large and small. The challenge is not whether or not your organization should adopt today’s technology into its existing business processes, but rather how to maximize digital technology without disrupting your existing business functions.