Calculation example: a total of 1,000 people visited the online store during a specific period, of which 50 placed an order. Therefore, the CR value will be: 50 / 1,000 × 100 = 5%.
CR is an important indicator for evaluating the effectiveness of marketing activities. It helps you understand how well you are motivating customers to take the necessary actions: filling out a questionnaire, purchasing a product, confirming consent to mailings, etc. If the conversion rate is low, you should make efforts to eliminate the causes.
Customer Lifetime Value (LTV)
Lifetime value (LTV) is a numerical vnpay data package indicator reflecting the amount of margin from one buyer for the entire period of his activity. The coefficient is used to assess the effectiveness of the customer retention strategy and to develop a marketing budget project. Its value is obtained by multiplying the average profit from one client by the time period of his life cycle. LTV, exceeding the total costs of attracting and supporting the user, indicates the success of marketing activities.
(ROI) Assessment
Return On Investment (ROI) is a metric that allows you to determine the marginality of total expenses on marketing activities.
To get a numerical value for the indicator, you need to divide the profit amount by the amount of expenses. Usually used as a percentage. The higher the ROI, the more efficient your marketing department is.
When calculating the coefficient for a more in-depth analysis, each expense item is sometimes considered separately. For example, the costs of launching an advertising campaign, lead generation, SEO promotion, etc. Profit is determined by subtracting from the total income all costs of creating a product/service, logistics and promotion to the consumer market.
By analyzing the calculated ROI values, it is possible to adjust marketing activities that have shown low efficiency, which will increase the company's marginality in the long term. This will give companies the opportunity to optimize marketing expenses and improve the effectiveness of their activities in the long term.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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