In order for an office or point of sale to be shown on the map, it is necessary to fill out the card correctly (address, working hours, contact information), achieve a good rating and have positive consumer reviews.
Yandex Services
Use various Yandex services to increase your site's traffic. Among them are Yandex.Business, Yandex.Q and others. They are an excellent source of unique users and allow you to quickly generate traffic.
Video Marketing
If the user is offered a choice viber data package between reading the text and watching the recording, most will choose the video. Content in this format is easier to perceive and more interesting to the viewer. Create and publish videos on platforms such as Yandex.Zen, social networks and video hosting sites.
Brochures and directories of companies can become an additional source of traffic to your site. To get into them, you need to add information about the company and current contact details. Popular directories that are worth being in are Yandex.Directory and Google Business.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The Importance of Website Traffic Analysis
By analyzing traffic, you can identify how potential customers behave and choose a promotion strategy. There are many indicators for analysis, such as:
Number of visits – visits to the site over a certain period of time.
All visits to a site over a certain period of time are sessions.
Unique visitors are those who visited the site for the first time. Their number is less than the number of visits.
CTR or click-through rate is the ratio of the volume of website impressions in search results to clicks.
The number of pages viewed by a user during one visit.
Time spent by a visitor on the site.
Bounce Rate – people who were on the page for 15 seconds or less.
Traffic sources – where users come from. We talked about them above.
From what devices – personal computers, mobile phones, tablets, etc. – do visitors come to the site?
Clickability of elements – which buttons users click and which ones they don’t.
View depth – scroll map. This indicator shows how far the visitor has reached on the page.
Position in search results. The higher the resource, the easier it is to find.
Comparing analytical indicators for different time periods is useful for determining the effectiveness of a promotion strategy and the most profitable traffic acquisition chann