A framework to help you with your branding strategy

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To analyze the environment, such as competitors and the market, as well as your company's strengths and weaknesses, it is recommended to use various frameworks .



Here are four frameworks that can help you togo email address with your branding strategy.

Each has different analytical targets and characteristics, so be sure to use them according to your purpose.



1. SWOT analysis
A SWOT analysis is an effective method for understanding your company's current situation and clarifies the following four elements about your company:



Strength
Weakness
Opportunity
Threat


By objectively understanding your company's situation, you will be able to derive the necessary measures.



2. PEST Analysis
PEST analysis is a method of analyzing the following four factors:



Politics
Economy
Society
Technology


By understanding the external factors surrounding your company, you can understand how they affect your branding .



3. 3C Analysis
3C analysis is an analytical method for understanding the following three "Cs" including your own company.



Customer
Competitor
Company


By analyzing the three Cs, you can understand the market environment surrounding your company and identify your company's challenges and factors for success .



3C analysis is commonly used in planning business strategies, but it can also be used in branding as it allows you to understand the differences between your company and your competitors.