The right norms and behavior patterns are the key to success in any endeavor, including digital transformation. Transformation often requires adapting the culture to new conditions. Many modern companies are beginning to make efforts to get closer to their consumers. This can be called one of the most common cultural shifts in business.
In 2012, Adobe set a goal to move from a classic software licensing model to a subscription-based service business model. The organization’s management understood exactly what needed to be done to get employees to adopt a new approach to working with customers. “Experience-a-Thon” was developed. This is a program that puts employees in the shoes of customers. Thus, the company turned employees into users who provided quick feedback. This accelerated the digital transformation as Adobe moved to the cloud.
Codifying the framework of shareholder data package experiments helps ensure the safety of training and improve its effectiveness. Management cannot control all processes related to digital training. However, transparent information flows and clear rules of interaction help instill a sense of personal responsibility in staff.
The largest financial software company behind QuickBooks, Mint, and TurboTax has released Intuit Analytics Cloud. It gives every employee the ability to view analytics for their products online. This platform enables data-driven digital transformation at every level of the enterprise.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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