The MXGroup also lists 7 types of interactive content for each funnel.
" Why Interactive Content Matters: The New Buyer's Journey " by The MX Group
<UPPER FUNNEL (Early in the purchasing process)>
Visualize market research and survey results using graphs, charts, maps, etc. This content south korea phone number resource provides an overview of the buyer's industry and business situation, as well as the actual situation of your own company.
② Assessment, Check/Self-Diagnosis:
Conduct an assessment, check, or self-diagnosis. This content helps identify the buyer's business challenges and suggests steps to resolve them.