Some native podcasts can now have a strong impact on public debate, such as Ou peut-être une nuit by Charlotte Pudlowski, produced by Louie Media and broadcast last fall. This podcast has been listened to more than a million times and has propelled the issue of incest to the forefront of the media scene. Podcast consumption in France has undoubtedly been on the rise in recent years. The successive lockdowns linked to the Covid-19 pandemic have only reinforced this trend. This is evidenced by the entry of the term into the French language.
The CSA – Havas Paris study carried out for the 4th edition of the iceland phone number library Paris Podcast Festival in 2021 reveals that 93% of people know the word podcast but only 30% know what a native podcast is . Indeed, while the Mediametrie barometer counted 12.3 million podcast listeners consisting of both radio replays and native content in 2020 in France, the latest Acast barometer counts 4.4 million native-only podcast listeners per month over the period from July to September 2021. Listening to native podcasts has continued its meteoric rise for two years, going from 13% of monthly listeners in France in 2019 to 23% in 2021.
Who listens to podcasts? The average French person does not listen to podcasts on a regular basis. Among loyal podcast consumers, those who listen to them at least once a week, a typical listener profile can be drawn up: young (35 years old on average compared to 42 in the French population), living mainly in a large city and over-represented in the CSP+ (27% compared to 16% for the French population). Why do we listen to a podcast? Although entertainment, humor and personal development content are gaining in importance, information is the main focus of podcast listening .
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