This is not the only online shopping solution from videos that has been developed in recent times. The agency Markenstudio previously presented ad interactive , a tool similar to Cavi's. When the mouse is passed over the products shown in the video, the playback stops and information about the product such as prices, colours, dimensions or sizes bc data hong kong appears. The user can order the product directly or add it to their shopping list and complete the process when they finish watching the video.
Another tool is online video PR , which is already being used by the Eastpak brand and has been developed by Good Guy Marketing . The tool is also based on interactive marking of objects in the video: when a product has integrated information, a mark appears in the video and if you click on it, the information is displayed; if you click on it again, a new window opens with the product page.