Nowadays, almost all companies offer the possibility of hybrid work or spending at least a few days of the week outside of the office.
One thing leads to another: the fashion market is also adapting.
And it is important to talk about fashion in general because jewelry is an integral part of it: without studying what happens at a macro level, we cannot understand what happens at a micro level.
For 2023, fashion leaders predict that the “ casualisation ” trend will continue to grow stronger (BOF State of Fashion 2023).
What are we talking about? Simple, less and less formal , and more and more casual work attire .
Working from home means you can leave your shirts and suits in the closet, without anyone judging you.
No company policy can dictate dress code at home slovenia consumer mobile number list ( luckily we at Marketers don't have any, even when we meet in person ).
Here's why " casualwear " is the industry's next gold mine, according to fashion executives.
An example is the Spanish brand TwoJeys , born in 2019 from two models from Barcelona.
The brand is aimed at a young target, with a street style and a free lifestyle. Their jewelry has a minimal and casual design.
Their mission? To revolutionize the men's jewelry market.
TWOJEYS - THE ORIGINS X
But as with every trend, an opposite and complementary one has also been born.
The same goes for jewelry.
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