YouTube has been an unresolvable paradox ever since Google bought it, raising the question of what to do with the most successful application on the Internet, which, however, did not seem to generate any profit or allow it to receive any advertising that would improve its finances.
Many have pointed out that the search engine's darling was also its downfall, but the emergence of viral marketing and other techniques that make use of social networks has made it clear that it is necessary to bc data america invest in positioning and in the search engine itself in order to improve the results of a product that has its origins in YouTube.
This means that campaigns such as the new Ford Fiesta, which uses social media for the Ford Movement initiative, publish their videos on YouTube but also invest in Google to improve the experience.
“What we’re seeing most is advertisers doing both,” said Aaron Zamost, a spokesman for the video site. “They’re taking advantage of the benefits of community and viral marketing, and integrating these techniques with other paid opportunities.”
Taylor Valentine, director of digital services at Horizont Media, says that you can't just put a video on YouTube and expect people to find it because it's "a needle in a haystack."
However, many point out that YouTube continues to bleed the Mountain View giant dry and according to Credit Suisse, costs it 1 million euros a day, which added to other costs will mean losses of 470 million euros in 2009.