4 steps to boost your Instagram strategy

[Dimaeiya333]

to grow and develop your audience. Here is a 4-step strategy to help you succeed on this social network.

1. Optimize your bio
The goal of social media campaigns like Instagram is to develop an audience to get as many leads as possible, that is, to get people really interested in a brand. The first step to achieve this is to focus on having an effective bio.

How to do it? Simple, optimize the following three points:

The profile image must represent your brand. It can be your logo o croatia mobile phone number list r any image that is original, attractive and in high resolution, always adapted to the platform format.
The content of your bio should be direct, precise and entertaining, always prioritizing your users' time. You can tell what your organization does or, if you are promoting a product directly, point out the main features or benefits that people will get by buying it. This is when you should apply copywriting techniques to convince and attract with your message. Another recommendation is that you use your keywords in this space to optimize searches.
The link you attach should direct users to your most effective landing page , or directly to your website's online store. Keep in mind that URLs that are too long create distrust, so you can shorten them with Google URL Shortener or bitly.
In the following example we see the use of three essential resources:

Steps to boost your Instagram strategy

In this profile they use emojis in the bio, which serve to separate descriptive phrases, a hashtag and a shortened link.

2. Design a landing page to generate web traffic from Instagram
Of the 500 million people who use Instagram every day, most users access the platform via the mobile app. Therefore, the web content that contains the landing page must have a responsive design adapted to mobile format, otherwise, you will ruin the experience for your users.

The type of landing page you send traffic to will depend exclusively on your strategy. In some cases, you'll want to direct them directly to the welcome page, so they can learn more about what you do, but if you sell products, you'll probably want to send them to your eCommerce store.