The process of creating a web resource consists of several stages, the total number of which is directly related to the goals pursued by the project, its scale and the degree of elaboration:
Analysis
At this stage, the market is studied, which consists of analyzing the competitive environment, target audience (TA) and promotion opportunities. Based on its results, the functionality of the site, its structure, design and everything else that affects interaction with a potential client are determined. If you ignore this stage, the project will almost never achieve the goals set by the customer.
Prototyping
The optimal structure of student data package the site is determined based on the analysis of the market situation and the preferences of the target audience. At this stage, all the details of the external interface are developed: filters; navigation; feedback form; shopping cart; buttons, etc. With the help of a prototype, it becomes possible to see the appearance of the future site and evaluate it. It is likely that during the work it will be necessary to deviate from the original plan in favor of a better option.
Web design website layout
The designer begins to develop a mockup based on the prototype. Many do not fully understand the difference between it and a prototype. The mockup is a stylized interface, not a schematic arrangement of elements. At this stage, the designer determines the color palette, logo, graphics, and shapes of elements. It is impossible to move on to the next stages without a fully developed mockup.
Website development and design
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Website layout
Looking at the layout, the layout designer writes code that places elements on each page using html and css. Also, using JawaScript, you can add interactivity to some site structures. The originality of the design is directly proportional to the layout designer's rates.
Programming
After developing the frontend, you can switch to the backend. A specialist in this profile prescribes all the functionality, which is as follows: sending a form; personal account; payment options; integration with other services. It is equally important to adapt to mobile versions. In this case, the user will be able to access the site from a phone or any other device. The cost of the work directly depends on the volume of functions: the more of them the resource has, the higher the price. For this reason, an online store is much more expensive than a simple business card site.
Content creation and promotion
A working website is not a guarantee of success. It is necessary to make sure that as many people as possible learn about it. To do this, the web resource should contain not only useful information, but also well-developed SEO parameters, with the help of which this information can be easily found on the Internet.
Positioning
When a buyer starts looking for the right product, the market offers him a choice of resources from several manufacturers. The next logical step in such a situation is to compare competitors' offers and choose the best one. Your product can stand out from the crowd with the help of positioning - this is a marketing strategy aimed at creating a unique brand, finding your own niche and securing it. All work at this stage is performed by a team of experienced marketing professionals.
Testing
After completing the main part of the work, it is necessary to test the result. It is quite possible that some functions do not work as intended, which can lead to a decrease in conversion. The most common example of such a situation is the inability to register a user, who will leave for a competitor without thinking twice. For this reason, it is necessary to make final edits before launching the project.
Website support and administration, user training
It is impossible for product cards, content, promotions and offers to be unchanged. In order for the site administrator to be able to easily remake them on their own, the developer must teach the customer how to interact with the web resource and manage the content. This is already included in the price.