On July 3 and 4, the most important event in the world on search engine marketing will take place at the North Convention Center of Ifema, the Search Marketing Expo conference , where the latest trends will be revealed and the most current topics will be discussed.
SMX, eMetrics and OME content directors Tomy Lorsch and Rafael Fernández Tamames will be in charge of designing the agenda for this edition.
The main topics will be multi-format positioning and amazon data search engine algorithms, the use of search engines on an international level, and optimization in campaigns and landing pages.
The presentations will be divided into two levels: the basic level, with Sara Holubek, president of SEMPO and Jaume Clotet, founder of netsuus. And the advanced level, which will feature Albert López, SEO manager of Softonic, among other internationally renowned speakers.
On the second day, the presentations will be divided between international and Social Media and will be led by Dr. Barney Pell, founder of powerset and Russell E. Perry, CEO of the world's leading people search engine and CEO of 123people.com.
eMetrics to be held in parallel
The eMetrics (Marketing optimization summit) conference series is going to be combined with SMX Madrid, as a result of the agreement between Rising Media and the events company OME, SL
The conferences will focus on improving website value through online marketing optimization and web analytics. Industry leaders will participate in the event.
The first day will be attended by Daniel Peña, Cocacola's product director & marketing and Jim Sterne, founder of eMetrics. The second day will be attended by Olga Fernández, independent user experience creator and expert member of Tenmodai.com and Pere Rovira Samblancat.