Here are some ways to create CTAs in different types of content:

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Closing the sale : once you have reached the final stage of the buyer's journey , the decision, you will want to close the sale, so you must put actions such as: “add to cart…” “I want to buy it…”, etc.

3. Consider the channel
People interact with content based on the space it's in, so you can't create just one CTA . Remember that each channel you use in your marketing strategy has different purposes and ways of communicating, so design a different CTA for each one.


– Email marketing : design a simple email, without many elements so that it loads quickly. Make your copy short and compelling so that readers feel excited and intrigued to click. Remember that according to studies, plain text emails convert more and easily pass spam controls than typical emails with lots of colors, lots of images, and lots of designs.
– Web : the CTA should be part of the user’s natural navigation, so you can use tools like china mobile phone number list heat maps to check which section to implement it in.
– Blogs : each call to action will be adapted to the post it is in. That is, it must fit the topic and the stage of the sales funnel to which it belongs. Do you want users to read your article, share it, or subscribe to your newsletter? This is the first thing you should define before designing the CTAs.
– Video : include calls to action in each video you make. According to a Wyzol survey in 2017, video marketing increases sales by 81%.
– Social networks : each social network has different methods for implementing a CTA. For example, on Facebook you can set up different buttons for your fan page or on Instagram you can use links in the footer of a post.



4. Multiple forms of interaction
In addition to different messages and types of CTA, create different ways in which people act on it. This is when you will have to resort to psychology or neuromarketing techniques to organize all the elements of the page in such a way that the user reaches the CTA and decides to take action. For example, if it is a landing page , change the position of the form, the color of the button and test what results you get.

5. How to create CTAs that convert?
There are four factors to designing an effective call to action:

1. Mention benefits and show confidence
Name the benefits your buyer will receive. Explain what they will receive based on their needs. This will help them identify with you and make them more likely to buy.

You can instill attraction and trust through messages such as: “you don’t need to enter your credit card”, “your payment is 100% secured with X payment processor”, “100% money back within 7 days”, among many others.



2. Eliminate barriers to conversion
Make the whole process quick and easy, do not make things difficult or overly complex. To achieve this, you must take into account two elements that avoid hindering the user experience:

1. Use clear, unadorned language: Be direct and simple. For example, if it is the email field, it will suffice to write “Email” instead of “Enter your email address here.”

2. Deliver what you promised quickly: Make sure that the content is delivered as quickly as possible, to ensure this, do some operational tests.

3. Constantly measure results
The only way to know if you are getting closer to your goals is to measure results, so analyze data related to click-through rates, leads generated, lead quality, conversion rates, etc.

4. Keep your CTAs responsive
By measuring, you should be able to create CTAs that you can modify over time, without affecting the overall structure of your website. This way, you can test the effectiveness of your calls to action. For example, look at the following image:



They changed the button copy from “Try Schedulicity for free” to “End my scheduling problems.” The results were positive, with conversions increasing by 24%.

Look at this other example, they just changed the color of the buttons and reservations increased by 7.8%



It wasn't necessary to alter the entire site, just change the color of a button and the CTA was more effective. But be careful when applying techniques that others do, as it doesn't necessarily mean that they will work for you. You can take advice and practices that companies give as a basis, however, measure, test and evaluate the conversion rates of your CTAs to see what works best for you.

Using optimized calls to action will improve the results of your content marketing and digital marketing strategy in general. Take the time and effort to design an effective and precise call to action.

You already know the process for including calls to action in content optimized for your corporate blog and social networks . What are you waiting for to put it into practice?