What is it? Trendwatching is the early identification of trends and their use in business to better engage with the audience and gain a competitive advantage. The process involves studying a lot of information: from scientific articles to memes on social networks.
What to pay attention to? When working with such a large amount of data, the prospects of the identified trends are assessed: some trends pass within a month, others form the environment for years to come.
The article explains:
The essence and objectives of trend watching
Trendwatching Rules
Types of trends
Related concepts to trendwatching
Trendwatching Methods
Evaluating trends in trendwatching
Trendwatching Tools
Examples of using trendwatching
Trends 2023-2024
Frequently asked questions about trendwatching
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The essence and objectives of trend watching
Trendwatching is a process of tracking trends based on a review of information to identify and predict future demands. The given perspective is from 5 to 10 years. The company that notices a trend before its competitors and includes it in its strategy will gain an advantage in the market.
Trendwatching focuses on monitoring the emergence and development of trends that reveal consumer demand in the future. This process involves collecting, grouping and carefully analyzing information. On this basis, an expert opinion is formulated containing a forecast of the prospects of a product/service with these original properties and characteristics.
Trendwatching or Trendwatching
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Trendwatching helps to form chinese thailand data package a direction, a product that meets the expectations of the population, taking into account existing factors. And if it is possible to identify and occupy free niches, this is an opportunity for business to get ahead of competitors.
Trendwatching tasks
Studying changes in politics, culture, economics and determining their relationship with business.
Forecasting consumer demand for the future.
Clear definition of the direction and growth points of products that are in demand in the future.
Keep an eye on the leaders of cultural and technological trends.
Willingness to develop ideas based on creative solutions.
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Trendwatching Rules
A trend watcher's keenness develops over time. Make it a rule to be aware of all cultural, political, and economic events. The spark of an emerging trend can appear anywhere. The following rules have been developed to help new trend watchers:
Do not dive into deep political and economic aspects , leave it to the experts. Highlight the information core - the most significant and important, try to intuitively feel the signal of future trends.
Openness and observation will help you communicate with people who preach a variety of views, will contribute to self-development, gaining new knowledge and unique experience. The ability to notice the unusual, to see future trends in it is the talent of a professional trend watcher.
The data should be systematized. This will help you not to drown in the flow of news. Clearly define the objectives of the research, topics, categories. The more detailed the system is developed, the higher the chance of not missing something important.
Systematicity of data
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Ask questions and try to get answers to them. The success of a trendwatcher is based on satisfied curiosity and inquisitiveness, a heightened sense of fresh knowledge, a passion for searching, and the ability to see through the thickness of information to the hidden.
Develop a quick reaction to the new and unusual , adapt the trend, because many of them are short-lived. The main thing is to include trends in your strategy and overtake competitors. If you are late, the trend will fall into the wrong hands.
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Alexander Kuleshov
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