Discover 15 critical podcast statistics for 2018

[Dimaeiya333]

In the content marketing blog, more and more companies and marketers are choosing to develop a podcast in order to provide value to their audience and get clients. On this occasion, we invite you to learn about 15 critical statistics that show that the podcast is one of the most efficient strategies to attract prospects to your corporate blog .

1. More than half of people have heard about the Podcast
According to Edison Research, 64% of the American population knows what a podcast is.

Podcast Statistics

2. Almost half of the population has listened to an audio program
It is inferred that in the United States alone, 124 million people have at some benin mobile phone number list point listened to a podcast.



3. One third of the population listens to podcasts on a monthly basis
This means that some 73 million Americans regularly listen to these types of programs, which represents a high audience volume.



4. The largest audience is between 25 and 54 years old
Although it may sound strange, this segment of the population listens to more programs of this type than young people, which means that despite being a digital strategy, it can impact a wide audience .



5. Women are increasingly listening to audio online.
While the number of men did not change compared to the previous year, the number of women who listen to podcasts grew by 3%. This is due to the rise of health, fitness and beauty topics, which are the topics preferred by women.