Ok, so you now have a new calculated metric, don’t forget to save it.
Using your new metric
Now to the good stuff – applying your new calculated metric to a regular report. Run a typical ranked report, such as Last Touch Channel, and add in just two metrics – Visitors and your newly created Engaged %.
Last touch engagement
What you’re looking at now is the total number of visitors by Last Touch Channel, and the % of those who meet your Engaged criteria. In this example, a higher percentage of the audience is engaged when they arrive on your site directly than say natural search.
Trended engagement
As this is a calculated metric you can trend it over time, either by a sub-group, such as Social or Natural Search, or you can see Engagement overall. Below is the daily trended engagement by Last Touch Channel – here we put the Engaged % metric above the Segments (Last Touch Channel) in the Table Builder.
Last touch trended engagement
Say you want to see just overall engagement, trended over saint lucia email list 26037 contact leads time. Well that’s easy too, simply apply your new metric to a Trended report and voila!
Engagement overall
You can apply this technique to different demographics too, if you’re loading that type of information, for example, by Gender, or by Age range.
Engagement gender
Here we can see that in general, females are more engaged with this particular brand than males.
Engagement agerange
And we can also see that typically, 50-59 year olds tend to be more engaged than the less 30-39 age bracket.
So, if you haven’t already got engagement segments and metrics, and you’re using Discover (a.k.a. ad-hoc) then you have an easy New Years’ resolution and no excuses.