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In fact, we focused on channels that allowed us to speak to students, preferring emails and the Facebook group “Star Pupils” created specifically for students only. There was an editorial plan for Sofia's social media, but it included the release of one content per week, compared to the three for the Facebook group. We didn't want to waste attention and risk creating confusion among a more general audience. About 1 month after purchasing Spirit Varnish Course every customer was automatically entered into an automation. of them had also purchased the bundle with the Priming Inside course.

If you hadn’t done so, you would have ghana consumer mobile number list received launch content (Stories and emails) for Priming Inside sales from April 23 to 30. I later integrated this flow as an evergreen step , so now every new Spirit Varnish Course student who doesn't purchase any bundle will be offered this cross-check after 45 days (i.e., the average time it took students to complete the course) . This was in preparation for what would later be future Spirit Varnish Course launches, which would certainly bring in new students. I take this opportunity, therefore, to explain how we managed the 2nd launch of Spirit Varnish, which took place in May 2022 , and how we scaled sales compared to the first launch.

During this launch a few things changed, in fact we wanted to experiment: The format of the premieres , that is, live shows available for a limited time; The community effect through a private Facebook group for nurturing; Using a week of free training to drive interest in your product. To begin with, speaking of the assets already owned, Sofia has expanded the course with new lessons thanks to the feedback and requests received from students. As a result, we have raised the price , going from $697 to $797 . And the bundles connected to the main offer have also increased in price: the bundle with Priming Inside has risen to $997 , while the bundle with tutoring has risen to $1,397 .