Recently, LinkedIn changed the way organic link posts are displayed, finland email list reducing the size of link previews. However, when you promote a post with a link, it reverts to a full-size preview, making your content more eye-catching.
An important aspect of LinkedIn ads is that they retain the social proof of the original organic post. When you promote a post as an ad, all existing likes, comments, and shares will still be visible. Any new interactions generated through the ad will be added to the original post.
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Setting up targeting for your ads is crucial. LinkedIn offers many options that go far beyond simply reaching out to your existing followers. In fact, these ads mainly focus on attracting new audiences to your content.
Some of the most commonly used targeting options include:
Company Industry: Target professionals in a specific field, such as healthcare or software.
Company Size: Reach out to employees at small businesses or large corporations.
Job title and function: Target a specific role (e.g., VP of Marketing) or a broader function (e.g., all marketing roles).
Seniority level: Focus on entry-level, senior manager, supervisor, or other levels.
Skills: For professionals with specific skills.
Interests: Use LinkedIn's predefined interest categories.
Geolocation: Target by location.
This kind of granular targeting can be helpful if your professional focus changes over time. For example, if you change industries or specialties, you can ensure that your ads reach the audience most relevant to your current offerings, rather than assuming that all of your followers are still interested in your previous niche.
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