Evaluation and analysis of competitors

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Studying competitors' strategies
Strategic competitor analysis is an integral part of SEO consulting. It helps you understand what methods and approaches your competitors use to achieve high search rankings. This data can provide valuable insights for developing your own website.

A consultant will help you analyze the quality and quantity of your competitors' backlinks, the effectiveness of their content, UX and UI design, and the technical condition of their sites to identify their strengths and weaknesses.

Finding "weak spots"
Working with competitive intelligence as part of an SEO consultation, you can identify “weak spots” in your main competitors’ strategies. This gives you the opportunity to find niches or aspects that they ignore and use them to your advantage.

Understanding these vulnerabilities will allow you to focus your efforts on those market segments or requests where you can still easily gain leadership, since competition there is minimal or is implemented ineffectively.

Practical implementation and examples
SEO case studies
An important part of the SEO consultation is familiarization with cases that demonstrate the practical application of the theory. Examples of successful promotion of other sites can become a guide for slovenia whatsapp number data developing your own strategy.

The specialist will provide comprehensive examples from his experience, showing how SEO optimization tools and methods are correctly applied. Reports on changes in positions, traffic growth and conversion increases help to clearly assess the effectiveness of the changes being made.

Case study: a company from Moscow
Let's look at a practical example: a Moscow company selling household goods ordered a consultation on SEO. A site audit revealed that most product pages had duplicate descriptions, and the section with guides and useful articles was not indexed by search engines due to a suboptimal URL structure.

After implementing the recommended changes, including making texts unique, adding keywords to title tags and meta tags, and optimizing the structure, the company's website began to rank noticeably better for key queries. As a result, the website's visibility in search engines improved, targeted traffic increased, and, accordingly, sales increased.