The financial benefits of different types of content vary widely, and understanding these differences is critical for marketers.
Short video content monetization on all platforms faces unique challenges. TikTok made headlines with a relatively high RPM (revenue per thousand impressions) of 75 cents, which is rare for djibouti email list short-form video content. By comparison, YouTube Shorts initially offered an RPM return of just 5 to 10 cents, but as the format grew, that has gradually increased to around 25 cents.
Long-form content tells a different story. Standard videos typically generate $2-5 RPM, but educational and marketing content can command higher rates. Sean revealed that in these areas, creators typically earn $10-15 RPM, with some even reaching $40 RPM. These higher rates reflect the emphasis advertisers place on engaged audiences consuming in-depth content.
This economic model creates a self-reinforcing cycle of quality content production. Generous revenue shares attract top talent, which in turn produces higher quality content, thereby increasing audience engagement. Many young creators now see platforms like TikTok as a stepping stone into YouTube, viewing it as the ultimate destination for building a sustainable content business.
YouTube video style
The landscape of YouTube has changed significantly and is no longer what Sean calls the "era of excess" or "the era of the beast of YouTube."
During this period, the production of works became increasingly sophisticated and the content became more sensational, and the creators were caught in an unsustainable "arms race" of competitiveness.