If you want to see the presentation and an example of what it will be like to use Google's AI Overviews

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As that happens and more users experience the tool, more useful information will undoubtedly come. Strong words : Meanwhile, Google CEO Sundar Pichai says he is optimistic about this technological evolution, because he considers the experience of the Web born 35 years ago to be in a certain sense outdated: “Mobile devices arrived, videos became established and very different types of content were born from what we consumed at the time. The Web is no longer at the center of everything like it used to be. In fact, I think it has been that way for a while now” .



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Here are the main techniques to apply whenever you want to validate an idea starting from the information collected by talking to people: The first mistake : “I would like to launch X, what do you think?” . If you want to put your interlocutor on the defensive and force him to give you sterile compliments, it's a good move. If you want useful data, try to start an informal discussion focused on the problem the interviewee is facing, without ever mentioning your product. What are they trying now? What worked and what didn't? Your goal is to find out if they really have a place for your product and if they are interested in solving the problem (not everyone is) .