Set objectives and identify the target group for telephone calls.
What is your goal when making phone calls? Consider who will be the recipient of your message and what kind of information will be most attractive and valuable to them. The options for using this approach are varied: from informing current customers about the latest offers, promotions and new products to attracting new customers by inviting them to various events.
Create a list of phone numbers for subsequent phone calls.
Having an updated and filtered customer database is key. It should accurately reflect the needs of your target group. It is possible to detail this information: location, age, gender, hobbies and other characteristics, which allows you to interact with your audience more effectively.
Stages of conducting mass calling
Source: shutterstock.com
Decide on the method ofchinese overseas america data package making calls: use operator services or an automated calling system.
For standard information, it is ideal to use an automated call service, which saves time and money without the need to attract and train additional personnel. For deep and personalized communication with your audience, it is recommended to involve call center specialists who have professional consulting skills, can influence consumer decisions, answer their questions and analyze feedback.
Creating a script for phone calls.
The dialogue script includes: greeting, self-introduction, presentation of basic information, motivation for action and farewell. It is important that the script is short, clear, polite and of interest to the client. Methods for attracting and holding the audience's attention: asking open questions, addressing them informally, providing arguments and benefits, playing on the sense of urgency, etc.
Organize a telephone mailing.
To organize automated telephone mailings, you need to import the contact list and the text of the message into the software designed to make and control calls, where you can set the schedule and intervals between them, analyze the effectiveness and general statistics of the mailing. If you involve call center operators, provide them with access to contact information and instructions for calls, do not forget to monitor the quality of task execution.
Conduct an evaluation of the results of the telephone survey.
Once the telephone campaign is completed, you have the opportunity to evaluate its effectiveness using criteria such as the number of successful connections, the duration of conversations, the efficiency of converting contacts into target actions, the level of customer satisfaction, etc. By collecting opinions and suggestions from customers, you can improve the quality of service and improve your offer.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
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