What is the probability that it is achievable?

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For example: average number of leads within the funnel per campaign or number of leads for a particular campaign.

Relevant objectives
To be relevant, an objective has to be aligned with the organization's overall australia phone number resource strategy, so it is worth considering:

Why is it relevant?
Is it important for the strategy?
Are we at the right time for this?
Do we have the necessary human capital?
Does it fit the current context?
For example: to improve the leads-conversions ratio within the funnel.

Time-bound objectives
Finally, a SMART objective is determined by a deadline that makes it important within the organization's actions. To do this, ask yourself:

When do I need to have these goals accomplished?
What is pending in the organization?
Where do I see the company in six months?
For example: next quarter.