Four out of ten Internet users up to 44 years old listen to podcasts on Spotify

[suchona.kani.z]

Although Spotify remains one of the most popular platforms, other more specialized platforms such as Audible and Podimo are booming.

Podcast in B2B: how to position yourself as an expert
Podcasts are a great way to establish trust and build audience loyalty, as well as expose the topics you know best, to further strengthen your legitimacy and brand image . Like producing blog posts, it requires the production of an editorial calendar and the rigorous preparation of topics for each show, which are a variation on the base topic. Don't hesitate to focus on a specific topic, even if that means having fewer listeners, but attracting quality listeners.

Other key points are the importance of defining a format and sticking to it (length, tone of voice, frequency, jingle or introductory music, transitions, etc.). The harmonious integration of the podcast into your el salvador leads editorial line and your marketing strategy is key. It must respond to the expectations of your buyer personas with a real value proposition and, of course, as we have already said, multiply its impact by planning its distribution (which platforms should I use for my audio formats) but also by reworking the content in different formats (dividing the content into small pieces, transcribing it in text and/or video format, etc.).

The effect of SEO on podcasts
Like any other type of content (written, audiovisual, graphic), podcasts need to be optimized. To rank well on Google, you need to adopt the same SEO strategy as always:

Define a keyword based on search volume, podcast topic, and episode subject.
Fill out the H1 title and podcast description carefully.
Create a page on your website dedicated exclusively to the podcast and optimize its positioning.