How does SEO positioning increase e-commerce sales?

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SEO positioning is one of the most widely used strategies to generate traffic to websites and, in case you didn't know, it is also very useful for e-commerce.

SEO positioning is one of the most widely used strategies to generate traffic to websites and, in case you didn't know, it is also very useful for e-commerce.

SEO applied to e-commerce sites can bring great benefits, including increased sales.

However, this will not happen by magic and it will be necessary to resort to certain practices to achieve it.

Advantages of organic positioning in e-commerce
SEO (Search Engine Optimization), as you already know, consists of the organic positioning of content in search engines .

When we say “organic” we mean unpaid, as it does not involve investing in ads. And, while this may sound quite attractive, it does require having the necessary knowledge to develop an effective SEO strategy.

But beyond the technical knowledge needed to implement an SEO strategy, after its implementation you could achieve benefits for your e-business, such as:

1. Get quality visits
If there is one thing that SEO can guarantee, it is that the visitors you receive on your site will be genuinely interested in your business.

By ranking within the first search results, people with a clear search intent regarding a product or phone number germany service will reach your page, increasing the likelihood that they will become your customers.

According to Google figures, 94% of Latin Americans search online before making a purchase.

Can you imagine then the importance of appearing in the first search results, considering also that 75% of people do not go beyond the second page of the search engine? Well, with SEO you can achieve it.

2. Improve your CTR
The CTR or Click To Rate - the number of clicks a link receives in relation to its number of impressions - is not a metric to be overlooked, as it allows you to know if your pages are aligned with the search intent of users.

To have a high CTR, it is important that your page's metadata - title, description and choice of keywords - have some relevance to the user.

This way, you will encourage your potential client to click on the conten