In conclusion, let's look at the business building scheme using the example of the components of the Reddit project model.
The company aims to collaborate with content moderators, advertisers and technology providers. The work is carried out in two main areas:
maintenance and development of the technological platform;
tracking user publications and expanding functionality.
Taking these two articles into account, the composition of key resources that contribute to achieving business goals is determined. These include both people (group moderators and advertising services) and technical means (equipment and digital materials).
The values offered differ for companies and private users. In the first case, the organization finds potential clients and analyzes the market, in the second case, it promotes effective communication between community members, calling on them to observe the norms of network etiquette and mutual rapprochement.
To communicate with its audience, Reddit shandong phone data uses social networks and email, and also has a help desk and recommendation service. The company sells its products in a similar way, primarily through online sales. Reddit's target audience includes investors, analysts, businessmen, and ordinary users.
The bulk of payments in this company are for key resources. These include:
costs for website hosting, server and software maintenance;
staff salaries and marketing investments;
legal support of copyright.
At the same time, income is also derived from key resources – through advertising, sales of premium services and the implementation of projects with the participation of other companies.
Osterwalder's business model is widely used in world practice. You can find a number of other examples on the Internet.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
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Technical condition of the site.
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How to Avoid Mistakes When Building the Osterwalder Model
This model can be created using standard techniques: brainstorming, storytelling, script writing, graphic interpretation, etc.
When using techniques, the specifics of individual components of Osterwalder's business model can be taken into account. A good effect is achieved by combining different techniques: an integrated approach allows for a comprehensive consideration of the situation. It makes sense to use the services of independent experts to take into account any possible developments.
How to Avoid Mistakes When Building the Osterwalder Model
Source: shutterstock.com
Teamwork helps to focus on the single goal of developing the model and reduces the risk of creating false impressions about the firm's activities.
When forming a team, you need to take into account various factors:
Type of model: for business, specific product or project.
Departmental areas of responsibility. If the model describes the business as a whole, it is better to involve department management and top managers in the work. For a specific product or service - people who control processes and deal with the specified product. For a specific project - a project team.
What else should you pay attention to when building Osterwalder's business models in order to avoid making mistakes?