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maksudasm
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Post by maksudasm »

A program like this can be effective if the product is hard to find (for example, tickets to popular events).

In 2016, the Perm Opera and Ballet Theatre launched a free public school of cultural education, "Laboratory of the Modern Spectator", uniting all the theatre's development projects. The program covers two areas. One is lectures and creative meetings with experts in the field of art, admission to which is free upon prior registration.

Others are events dedicated to specific performances that require a ticket. In 2019, regular participants of the "Modern Spectator Laboratory", as well as patrons and partners of the theater, were given the opportunity to participate in the pre-sale of tickets for the Diaghilev Festival events. A week before the official start, they were able to buy them.

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Additional methods to increase customer loyalty
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