Do you want to book a hotel or resort in Sicily? ? Google SERP now provides you with a widget to book your room. It also allows you to filter your results directly in the SERPs! Enter your dates. Sort by best match, lowest price, or highest rating. Indicate the number of guests. Specify your preference for guest rating or hotel class (or both).
If you prefer to bring your dog, let Google know. Maybe you need argentina phone data free parking? No problem. How about a kid-friendly hotel? Yep, designate that too.
Want to search for your stay directly on the maps? No problem, just click on the map listed in the SERP. Review your options until you find the exact hotel, room, price, location and amenities you are looking for.
Although the final checkout may be on the actual hotel domain, 90% of the process happens in the Google SERP. Sometimes you can book the accommodation in the Google environment as well.
Google SERP Features
Google SERP Layout
There hasn’t been a “standard” layout for Google SERPs for quite some time now. Instead, the layout you see changes based on the search you perform. Google will decide which of its features will be most useful for your search and present you with a combination of those.
This can generate zero results from Google, related queries, see results about, tweets, carousels, shopping results or information panels. It can produce AMP pages or local listings.
The SERP, in essence, is extremely variable as your search query changes.
The SERP with no clicks and Zero Results
Many of these elements are designed to provide users with the answers they need as quickly as possible. For example, the zero result is presented to you by Google when you type the following questions:
Then click on the “Book a room” call-to-action button.
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shaownhasane
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