Look at engagement
Email marketing isn’t about sending emails en masse and hoping some of them land – it’s about knowing when you’re fighting a losing battle. Sometimes a winning whatsapp saudi arabia strategy can be sending an email to customers with the highest engagement rates, open rates or click-through rates.
Customers might stop being active customers for various reasons, such as they no longer need your product or service, their priorities have changed, they don’t have the budget, they’re locked out of their email and can’t get it back… and dozens more. If you continue to send emails to customers who haven’t opened the previous 20, it’s going to have a negative impact on your engagement rate.
Similarly, you can also segment inactive customers and try to re-engage them by sending exclusive, limited-time-only offers.
Analyse purchase-related metrics
You should have plenty of data related to what your customers are buying and when they’re buying it, as well as other trends and insights that can influence your email segmentation strategy.
Purchase history
The first port of call is by looking at what your customers are buying. This helps you see what they want when they want it and identify patterns. This enables you to contact individual customers and remind them that they might be due to reorder something soon and they should definitely do that through you.