services, products and brands

[muniyaakter]

The reflection and the (multiple) question that I wanted to ask the Speakers is therefore the following: We haven't talked about it here, but you've surely come across or noticed the proliferation and growth in importance of Content Marketing / Digital PR platforms such as Buzzoole, UpStory , etc. These new platforms gather around themselves thousands of bloggers and web influencers of varying sizes and followings, who, on the basis of a mini-brief and for a minimal fee (in the form of Amazon Gift Cards or directly money), ask their members to produce and spread original content online with the aim of promoting the that have indirectly engaged them.


Virtual places where Brands and Publishers meet , with minimal intermediation,belgium telegram data which to reach their target audience. Certainly a preferential channel for Brands with the possibility of planning digital PR and native performance campaigns with an "amplified" reach and with costs that are decidedly lower than a few years ago. Question for Big content providers (Alvise Zanardi and Davide Brunetti) : isn't there a risk and aren't you afraid that this new dimension that is developing, this direct dialogue between Brands and independent Publishers, will further undermine the predominance that you had until recently on the online advertising market? How competitive can your native advertising be with these increasingly aggressive models (and with fewer constraints)? Question for Media Agencies (Simone Rinzivillo and Francesco Roncaglia): in some ways these platforms structured and optimized for this purpose do what you have done in recent years “manually”, even if perhaps they do it with a slightly less accurate selection and a lower capacity to monitor / supervise the individual content marketing / native advertising campaigns created.