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Formula: total # of emails delivered / # of forwards or shares ‍ 9. Engagement and disengaged subscribers‍ What is it? The number of users who opened and clicked on links within your emails and subscribers who didn’t engage, respectively. Why does it matter? Monitoring engagement can reveal the best times of day to send emails and tell you when your recipients are



most likely to view them and interact with them. (ESP) may collect and provide kuwait number screening this data to you automatically. Formula: Use open and click-through data to determine which subscribers are completely disengaged with your brand, and consider removing them from your list. ‍ 10. ROI What is it? The value your campaign produced, measured against its cost. Why does it matter? This metric is one of the most straightforward tools for evaluating whether or not your campaign generates sufficient value to offset its expense. The cost of both your tools and team, whether in-house or outsourced, factor into your investment in a campaign, so you need to consider the entire email marketing budget when determining the figures to use for the following formula. Formula: (email revenue – email marketing cost) / email marketing cost 11.