multiply the expected traffic by

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Our SEO ROI spreadsheet calculator includes a tab for predictive analysis. The basic premise (and formula that is used in the calculator above) is that you collect all the keywords you’d be optimizing for in the project, add up the total monthly search volume on Google, then multiply the expected click-through rate to arrive at the expected new rank (Advanced Web Ranking provides average click-through rate data here) to get expected traffic if ranking in the new position. Then you



your average conversion rate to get estimated transactions (or lead uruguay number screening ubmissions). Then multiply that by the average order value (or customer value for lead-based businesses). Tips for determining expected ranking position Pick a realistic and conservative goal, like increasing two or three positions. For example, ranking No. 1 might not be realistic if you are not yet on the first page . However, ranking No. 1 might be realistic if you are already in position 2 or 3). Common ranking goals include moving from the second page of search results (position 11 to 20) to page one (position 10 or better) or moving from position 7-10 to the top three (position 3 or better).