reasons to be considering

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Alanna is also an entrepreneur and business owner in the music industry who understands the unique perspective of founders and CEOs. Alanna's work over the last 10 years has allowed her to hone in on key SEO/SEM strategies and approaches that reliably yield success in driving traffic and business revenue through search engines. Hire Marketers An Email Service Provider (ESP) is the online software through which a company builds, schedules and sends email marketing campaigns. ESPs often have SMS capabilities, too. Some widely known ESPs are Mailchimp, Klaviyo, Drip, and Iterable. Why change ESPs? There are numerous moving to a new



platform. The most common one is that you (or the email marketing team managing the ESP) can’t easily accomplish your daily email marketing tasks. For example, segmentation isn’t straightforward, or actions tak kenya number screening e too long to complete. Another reason would be that there is additional functionality that your current ESP doesn’t offer, like accelerated mobile pages for email (AMP) and SMS marketing. Or it’s simply contract renewal time, and you’re looking for a better deal. In any case, there are a host of considerations when considering how to choose an ESP that you can read more about here.