Your aim is to reach as many people as possible and filter out those with a genuine potential to become customers. A few common lead generation techniques include: Email marketing Content marketing SEO Social media marketing Event marketing The Ultimate Goal The end game of lead generation is to create a pipeline of potential customers who can be nurtured and converted into paying customers over time. It's a numbers game: "There are many fish in the sea” - every lead gen manager What if it’s not working? What if the wide net of lead generation doesn't quite match your marketing needs? Then it might be time to consider a more
e Account-Based Marketing. More on that in the next section. What is B2B Account kazakhstan number screening -Based Marketing (ABM)? While not exactly new, Account-Based Marketing (ABM) has been gathering steam in the world of B2B marketing. So, what is ABM? At its core, it's a strategic approach that focuses on individual prospects or customer accounts. How ABM Works Instead of casting a wide net as in lead generation, ABM is like using a spear — it's a targeted, account-focused approach. It involves identifying key accounts (or companies), understanding their needs and challenges, and then tailoring bespoke marketing campaigns to engage them.