Decorations, lights, festive music everywhere. We have entered the holiday season with excitement. It won’t be long before the holiday email campaigns begin . Some have already started. Have you prepared for this? If you still have some work to do, read on.
At NewsMAN , we have already added additional resources for 0 downtime and 100% deliverability of the holiday email campaign boom. We already know from previous years that the email flow will be significant.
If you have an online store and you don’t know where to start planning your holiday email campaign, you can do so by going through this article. It’s a good starting point if you want to send campaigns that bring joy and added value to subscribers.
In this article, we outline the steps to create holiday united kingdom telegram email campaigns that are valuable to customers. From structure to follow-up, there are 6 main steps . After that, we present 8 ideas for emails you can send to your subscribers during the holiday season . We finish with a summary of the ideas to remember, as well as some bonus tips.
How do you create holiday email campaigns that add value to readers? 6 steps.
Create emails in a simple format: What, Why and What to do
The best structure for holiday email campaigns is simple: 1) What are you offering, 2) Why is it valuable or why should the subscriber care? and 3) What to do. As they say, “Keep it Simple” is best and don’t skip any of the three steps. We know that sometimes you get carried away and only talk about offers and products, but if you really want to get results from email marketing and not just views, focus on all 3 steps.
Create emails in a simple format: What, Why and What to do
Make a clear offer in the newsletter
Highlight the offer in the email using a minimalist design, festive colors, and short, well-formatted texts.
Highlight the main benefits for the reader
The key benefit for the subscriber is highlighted right from the beginning: buy now, pay later, followed by details about the discount percentage and the variety of products for different budgets. In the second example, the benefit is free shipping plus the substantial discount. And in the third example of the newsletter, customers benefit from multiple benefits: preferential discount for X value, 6 products at a promo price, variety of gifts with varying amounts.
Tell the subscriber what to do
Each specific offer is accompanied by a CTA (call to action) button, which allows access to the details in one click. The button has an immediate call to action: buy now and takes the reader directly to that product category, within the specified budget.
Examples of seasonal newsletters with a clear and simple structure:
holiday newsletter template 1
holiday newsletter template 2
holiday newsletter template 3
Valuable Content: Send emails that cover buyers’ key needs
Send holiday email campaigns with valuable content for subscribers. Valuable content is based on people’s needs. Focus on buyers’ most important needs: price, quality, choice, and convenience .
Mention prices directly in the newsletter and the differentiating specificities of the products. Also offer variants of similar products and end with details on the ease of purchase. When you deliver, offer something extra (surprise samples, personalized welcome, etc.).
Examples of holiday season newsletters:
template-newsletter-festivals-1
template-newsletter-festivals-2
template-newsletter-festivals-3