Before analyzing the current general social networks one by one, there are a series of common elements in all of them when we refer to the creation of graphic content for your company : Transmit your values and essence through social networks Show your personality and convey your values and brand essence with your posts. This way, your clients will associate social media with your brand and everything you want to convey with it. A well-crafted and surprising creativity will attract your audience much more, creating expectations and interest in your product/service. The first step, before defining the graphic line of your publications' creatives, is to have a well-defined corporate visual identity : logo, color palette, fonts, image treatment, etc.
in order to follow a guide on all Social Networks and new zealand whatsapp phone number on the digital channel in general. The profile image is very important and should be the same for all social networks to facilitate the recognition of your company to the user through your corporate brand. We recommend that the profile photo be the company logo to work on the branding of the brand. required by social networks, it is advisable to eliminate that part and keep only the illustration or a word in large letters that are legible from mobile devices. Find inspiration on social media The first step in planning the graphic content of your social networks is to document and search for inspiration, which you will then reflect following the company's strategy or corporate identity manual.
To do this, the corporate visual identity manual must be aligned with: The target you want to address. The values you want to convey. The social networks on which you are going to publish the content (this will always depend on which social networks your audience is on). What type of content you want/can publish. What style do you want to follow? Etc. Tip → It is always a good idea to assess what graphic line your competition follows in its communication on social networks . And now, let's get into the subject matter, social network by social network. Keep reading to find out what characteristics mark the differences in graphic content on each of them.