Benefits of a photography campaign or contest

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Actions on Social Networks , Ideas for Promotions

Photography contest: ideas for your digital marketing campaigns
Posted by Ana Alonso García on August 14, 20194 Comments
Updated by Cool Tabs on August 8, 2022

“A picture is worth a thousand words.” This phrase, which has become a cliché, is more relevant than ever within the digital marketing strategy of any brand or company. The images that consumers see on social networks can be decisive in basing their purchasing decisions on them . That is why, in this post, we are going to give you ideas for carrying out different actions with the image as the protagonist, such as, for example, a photography contest.

Photography contest: social media campaigns

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Benefits of a photography campaign or contest
Photo contest with voting
Giveaways on social networks
Instagram Giveaways
Actions with photos at the point of sale
Social Walls at points of sale
Real-time surveys
Video tutorial: how to make a photography contest
Benefits of a photography campaign or contest
Organizing an interactive content campaign in which the user has to take a photo and then share it is one of the most visual actions you can organize and the one that will most involve your current and potential clients .

A photography contest will allow you to:

Build loyalty and reward your fans and customers : With a user-generated bulk sms jordan content campaign, such as a photo contest , you can identify your most engaged fans and consumers and reward them.
Gain brand visibility : A photography contest is a great showcase for your brand and the participants are your best advocates. They will showcase your products or services and give your brand visibility.
Generate User Generated Content : User-generated images can become your best marketing strategy. In addition, this type of campaign helps generate a sense of belonging to a community among your customers.
Generating qualified leads : interactive marketing campaigns, in which the participant has to upload an image, allow you to enable a personal data form , which the user has to complete to finish their participation. Qualified personal data, from users interested in you. The fact that the participant makes the effort to take a photo, upload it and complete the form ensures their interest in your brand.
Encourage purchase : the fact that users have to share content in which your products and/or services appear allows you to promote them and encourage their purchase and/or use, as well as allowing these photos to influence the purchasing decisions of other consumers.
We recommend enabling a public gallery so that other users, whether they have participated or not, can see the contest images.

In order to generate more reach and spread the action , in addition to allowing users to upload their photo through the photography contest landing page , it allows them to participate by sharing it on their social networks. They will have to identify it by including the contest hashtag . With applications such as those offered by Cool Tabs, you can collect these entries using hashtags .