6 WhatsApp Business Platform Features You Must Use

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Are you thinking about using WhatsApp Business Platform or are you already using it and want to optimize your experience and that of your customers? No matter your situation, WhatsApp Business Platform can help you make a difference, especially when traditional channels such as email, calls, or mail become saturated.

Here are some key features to improve your customer experience:

Enriched messages
Real-time conversations
Customizable message templates
Official accounts
Automatic reports
Chatbots
1. Enriched messages
WhatsApp Business Platform allows you to send rich messages, which pakistan whatsapp list helps you create more engaging content and overall a memorable and enjoyable customer experience. Here are some features supported by WhatsApp business:

Media Messages – Attach audio, video, GIFs, images and documents to your messages.
Buttons – make your customers’ lives easier with action buttons (call or quick replies)
Links – Share URLs with page preview
Location – share addresses or your location quickly
The above features not only help you visually enhance your communications but also allow you to create better interaction with your customers. In the case of a retailer who sends an alert to a customer to notify that the order is ready to be picked up, not only does the customer receive the message but it is possible to add the location of the order pick-up point.

This helps create more engaging and comprehensive content for the user compared to basic text messaging.

2. Real-time conversations
WhatsApp Business Platform helps create quality conversations, engage with your customers in real time. This feature is native to the platform to build rich, two-way and convenient customer relationships for everyone.

Typically, a customer communicates with a company only for order-related issues (quote, order status, refund, order..). Therefore, the conversation is initiated by the customer, with WhatsApp both parties can start the exchange. Combined with advanced enriched features, WhatsApp Business Platform becomes the optimal tool for customer service or targeted marketing operations.

Get closer to your customers with natural exchanges (similar to conversations between friends), fast and complete.

3. Customizable message templates
WhatsApp Business Platform message templates allow you to automate conversations initiated by the business. However, you must obtain their permission before you can contact them directly. Learn more

Customizable message templates are used for:

Appointment reminders
Marketing promotion
Payment or notification of order progress
Confirmation of orders or appointments
Please note: message templates should be used to start an exchange or be of interest to the customer, they should not be considered spam.

4. Official account
Meta verifies the authenticity of each official account using WhatsApp Business Platform, We support you in this process so that you can have the name of your company (or brand) and that it is displayed even without your customer having this number in the contacts of his phone. The green tick will also be visible next to your name ensuring that profile is verified.

Additionally your logo, slogan and description can be displayed to increase your legitimacy and give your customers confidence in this conversation channel.

5. Reports
Be sure that even your urgent messages will be delivered and read thanks to reports containing:

Message reading notice
Clicks on quick action buttons
Time spent on rich content (Video, audio, etc.)
Number of views of your landing pages
This allows you to better understand your customers, their preferences and to be able to improve the content of your communications and your performance on future exchanges.

6. Chatbots
For FAQs (frequently asked questions) or recurring problems, a Chatbot can help you. You can set up a bot that helps filter customers for your customer service, improving your efficiency when handling by an advisor or in some cases the problem can be solved without the action of an advisor. A saving of time and availability for your customers.