As we explained, a UX designer decides how the UI works, while the UI designer decides how the UI looks. This is a very collaborative process and the two design teams tend to work closely together. While the UX team works on the flow of the app, how all the buttons guide you through your tasks, and how the interface effectively meets the users’ information needs, the UI team works on how all these interface elements will appear on the screen. Let’s say that at some point in the design process, it was decided to add additional buttons to a given screen. This will change the way the buttons will need to be arranged and may require changing their shape or size. The UX team would determine the best way to arrange the buttons while the UI teams adapt their designs to the new layout. Constant communication and collaboration between UI and UX designers helps ensure that the final user interface looks as good as possible, while also functioning efficiently and intuitively.
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Research is the key
Research is vital for both UI and UX designers. It is important that both disciplines gather as much information as possible to help them create appropriate designs, while following a similar approach. Both will namibia whatsapp data research what users want. What they expect from the type of applications being developed. This research is often iterative and involves joint sessions where real users interact with small versions of certain features or visual designs being tested. This is simply to determine whether the designers are on the right track. Feedback is then incorporated into each iteration. This may involve A/B testing different versions of an application (look and feel, navigation, etc.) to determine which one users prefer.
In any case, research helps guide the steps designers take to do their job. However, the information UI and UX designers are looking for is very different.
The search for UI design
UI designers try to predict user expectations. If your team is designing a travel app, it’s important to research how other travel apps have been developed in the past. Which ones worked? Which ones didn’t deliver? There are design lessons to be learned from the work others have done. Research might indicate that people prefer simple icons over bold shapes. It’s a visual shortcut that people are comfortable with and like. UI designers would do well to incorporate them. The exact aesthetic they choose is up to them, but the “rules,” or the need to conform to user expectations, is something designers ignore at their own peril. Needless to say, these risks shouldn’t be taken. UI designers want their interface designs to stand out and be memorable. But you have to be careful that people recognize the ultimate purpose of the elements you’re placing on their screens.
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Research for UX design
UX design is particularly interested in user expectations. All the experiences and interactions that users have had with every application they have used in their lives have helped to define their expectations of how interfaces are supposed to work. If a UX designer is not very aware of these expectations, they may inadvertently design an interaction that seems logical to them, but breaks from commonly accepted conventions. Users do not like it when an interface behaves very differently than they expected, which could negatively impact their experience. For example, most people are comfortable with the idea of clicking a file twice to open it and once to select it. This is an interface behavior that has been around for almost as long as user interfaces have existed.