Authenticity and insights. The cost of generating content will decrease towards zero because of AI-generated content. We used to create content for commodity keywords manually. The way to get ahead was to have more writers on payroll. Now that AI can create commodity content in minutes and everyone has access to AI tools, the value of commodity content has gone from low to zero.
As the cost of generating mediocre content plummets, so does its perceived value. But petroleum manufacturers email lists while mediocrity gets washed away, a new treasure island emerges: the rise of high-quality content. In this new landscape, exceptional, insightful, and original work becomes the lifeblood of engagement and growth. As the cost of crafting high-quality content might initially decline, there’s a plateau where its value not only holds but surges, becoming a beacon in the vast ocean of content.
Human authentic experiences will gain value. Both will adjust to market requests and dynamics. Authentic experiences, told with the power of human creativity, will become the new currency of connection. There was a time where SEO and outbound strategies dominated. In a new world where AI diminishes their efficacy, what guides brands toward visibility becomes brand awareness which is pushed by impactful content. It’s not just about being seen anymore; it’s about being remembered, resonating, and building genuine relationships with potential customers.