Mailchimp's Free Plan in the UK
The Free plan is a great starting point. It is ideal for new businesses. It is also specific database by industry good for those with small audiences. This plan allows for up to 500 contacts. You can send up to 1,000 emails per month. There is also a daily sending limit. You can use basic email templates. You get a one-click welcome email. Basic reporting is also included. However, it does come with Mailchimp branding. This branding can be removed when you upgrade. The Free plan is perfect for testing the platform.
The Essentials Plan: A Step Up
The Essentials plan is the first paid option. It is for businesses that are growing. The plan starts at a certain price. This price is for up to 500 contacts. The cost increases as your contacts grow. With this plan, you get more features. You get all email templates. The Mailchimp branding is removed. This makes your emails look more professional. You also get A/B testing. This helps you optimize your campaigns. The monthly email limit is 10 times your contact count.
The Standard Plan: More Power
The Standard plan is for serious marketers. It is designed to accelerate growth. The price starts at a higher rate. This includes up to 500 contacts. The price then scales with your list size. This plan offers powerful features. It includes advanced automation. You can create complex customer journeys. Advanced segmentation is also available. You can target your messages very precisely. You also get access to custom-coded templates. The monthly email limit is 12 times your contact count.
The Premium Plan: Full Service
The Premium plan is for large businesses. It is the most comprehensive option. The pricing starts much higher. This plan includes 10,000 contacts. The price then scales with your contacts. With the Premium plan, you get everything. You get all features from the Standard plan. You also get dedicated support. You get phone and priority support. This is a huge benefit for large teams. The monthly email limit is 15 times your contact count. This plan offers maximum power and flexibility.
How Mailchimp Pricing Is Structured
Mailchimp's pricing is based on contacts. The number of contacts you have matters. Not just active subscribers. It also includes unsubscribed and non-subscribed contacts. You must manage your list carefully. If your list grows, your price may increase. The monthly price is tied to your contact count. This structure encourages you to keep a clean list. It also ensures you only pay for what you use.
The Pay As You Go Option
Mailchimp also has a Pay As You Go option. This is great for seasonal businesses. It is also good for those who send emails infrequently. You buy credits in a block. Each email you send costs one credit. For example, an email to 100 people costs 100 credits. The Pay As You Go plan includes the same features as Essentials. This gives you flexibility. You don't have a monthly commitment.
Key Features of Each Mailchimp Plan
Knowing the features is key. The Free plan is very basic. It is a good taste of the platform. The Essentials plan adds valuable tools. It is a great step up. The Standard plan provides advanced marketing tools. It is for businesses that want to grow fast. The Premium plan offers everything. It is for enterprises with large teams. Let's look at some specific features.
A Closer Look at the Features
With Essentials, you can A/B test. You can test subject lines. You can test different content. This helps you learn what works. You also get 24/7 email and chat support. The Standard plan adds more. You get predictive segmentation. This helps you target customers better. You also get advanced reporting. You can see how your campaigns perform. The Premium plan adds even more. You get multivariate testing. You get phone support as well.