When was the last time you checked your website for errors?
The most common problems on your website that you can solve quite easily
1. It doesn't pass the 5 second test
2. Analytics and/or Google Search Console not configured
3. You don't pay enough attention to conversion optimization
Not making your main call to action obvious
Not offering a secondary call to action
Not analyzing your conversion statistics
4. Website Error: SEO Issues That Are Easily Solved
Missing, duplicate or invalid SEO titles, meta descriptions and alt tags
Broken links on your website.
Missing pages on your site.
5. Inconsistent branding
6. There are no tracking pixels
7. The website is not secure
8. Poor website content writing
9. There is no strategy for the blog
10. Poor website performance (speed)
11. There are no backups
12. There is no proper sequence of email sending after registration
13. Include social media feeds on your website
14. Complicated navigation
15. Poor content design
16. Confusing visual hierarchy
It is not optimized for mobile devices
18. Too many plugins installed
Summary
Lorenzo Gonzalez, Digital Marketing Consultant
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When was the last time you checked el salvador telegram phone numbers website for errors?
Conducting a technical audit on your website is quite different from fixing the web errors found as a result of that audit. Oddly enough, for most website owners, a large portion of these errors are very easy to resolve, as long as you know where to start.
In this article, I'm going to tell you about the most common mistakes on websites and the easiest way to solve them.
The most common problems on your website that you can solve quite easily
Waiting time
1. It doesn't pass the 5 second test
When someone lands on your website, you only have a few seconds to grab their attention.
Within the first 5 seconds, a visitor should know where they are, what they can do, and why they should do it. This is one of the mistakes when creating a website.
It's important to place this at the top, without requiring visitors to scroll down the page. The main header image should be accompanied by this basic content.
One of the things you should have is a clear motto, which is so simple that anyone can understand it.
Your tagline should state what you do and how your customers' lives will change after they purchase or hire you.
Therefore, you need a very clear call to action (CTA).
This way, your website visitors don't have to scroll down to find information about what your company offers.
web analytics2. Analytics and/or Google Search Console not configured
Google Analytics tells you how your website is performing. Not having Google Analytics set up correctly is like not bothering to do your company's accounting.
Everyone hates doing the math, but we know it's essential.
Similarly, without installing Google Search Console , you won't be able to track and measure your website's search traffic and performance or uncover issues.
Search Console is a Google tool that shares information with you about the performance of your website.
Therefore, it is important to make sure you have your website analytics set up correctly .
conversions3. You don't pay enough attention to conversion optimization
Conversion rate optimization is a basic practice to ensure that as many people as possible who visit your website take the action you want.
CRO is a very complex field, describing the journey a visitor takes during their visit to your website. There are many things that affect a visitor's decision making, from the visual hierarchy and layout of your content, to the way you use calls to action on your website.
Let's shed some light on some of the most common problems with conversion optimization. Here are the most common ones:
Not making your main call to action obvious
Your main call to action is what you actually want people to do. For example, “Buy Now,” “Ask Now,” etc.
Your main CTA should stand out clearly, it should be located in the same place on all pages. It should be at the top right.
Not offering a secondary call to action
Not everyone is ready to buy right away, but if you are not ready to buy yet, you could download the price list.
A secondary CTA gives you the opportunity to nurture your website visitors via email and nurture them until they are ready to purchase.
Do you have a primary and secondary call to action, and are they clearly distinguishable from each other?
Not analyzing your conversion statistics
It's rare to find a company that can tell you what their website conversion rates are .
And this is one of the most important things you need to know! If you have an online store, you probably know these statistics, but it is just as important for any other business.
Therefore, you need to set up your goals and funnels to measure your conversion rate and find out where visitors drop off on their path to conversion and why.
web positioning errors4. Website Error: SEO Issues That Are Easily Solved
When was the last time you reviewed your website to identify SEO issues that need to be fixed? For example:
Missing, duplicate or invalid SEO titles, meta descriptions and alt tags
Each page on your website should have a unique, descriptive title (H1) and meta description that Google can “read” to help it index your pages correctly. Similarly, you should have alt tags for images that describe what the images are about. Most SEO tools allow you to analyze your website for meta tag issues, and these are easy fixes that can give you SEO benefits.