Manage the daily management of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting the content to the different channels.
Monitor, plan and deliver content across different platforms using social media scheduling tools like Hootsuite, Metricool, Buffer, …
Create engaging multimedia content (and/or outsource it effectively) across multiple platforms
Develop, launch and manage contests and campaigns that promote the company and the brand.
Form key relationships with influencers on social media platforms.
Conduct audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Monitor, track, analyze and report on performance on social media platforms using tools like Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques to find new and better ways to measure social media activity.
Analyze the activity of the competition
Recommend improvements to increase performance
Set goals to increase brand awareness and boost customer engagement
Manage, motivate and train staff.
Managing a budget for social media activities
Educate other staff members on the use of social media and promote its use within your company (internal roles)
Foster collaboration across teams and departments.
Maintain regular liaison with clients by telephone, email, conference calls or face to face (agency functions).
Community Manager TenerifeSocial Media Manager Qualifications and Experience
The digital marketing sector , which includes social media roles , is a highly in-demand el salvador telegram lead option, so most employers are hoping to find qualified candidates.
To make a career in this sector, you can start by building a strong online presence and personal brand on various social media channels. Having your own blog and writing good quality articles and using multimedia tools such as videos, photos and infographics can help you build a good following. Track the impact of your posts as proof of your social media communication.
To stand out, you'll need to show that you can use social media well at a professional level . Look for social media experience through internships at companies.
You can also try to contact the marketing departments of companies , digital marketing /social media agencies directly to ask about job openings or offers.
Since social media is used as an important part of a broader marketing strategy, experience gained in other related marketing roles could be relevant.
Possess knowledge and experience in traditional marketing principles. Marketing degree is welcome but not required with relevant work experience.
Demonstrate creativity and documented immersion in social media. (Provide links to profiles as examples.)
Be competent in the theory and application of content marketing .
Have experience in sourcing and managing content development and publishing .
Demonstrate whether you have the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why your ideas are analytically sound.
Demonstrate a deep knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be implemented in different scenarios.
Maintain excellent writing and language skills .
Gain practical knowledge of the blogging ecosystem relevant to the business field.
Demonstrate the ability to communicate information and ideas effectively in written, audio and video formats.
Excel at building and maintaining business relationships , online and off.
Practice effective time management .
Be a confident team player to take initiative and guide other employees when needed. (i.e. content development, content creation and editing , and online reputation management).
Demonstrate a good technical understanding and you can pick up new tools quickly.
Maintain a working knowledge of SEO principles , including keyword research .
Be competent and/or certified in Google Analytics .
Possess functional knowledge and/or personal experience with WordPress .
Demonstrate effective social customer service techniques such as empathy, patience, advocacy, and conflict resolution.
Possess a great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate problems.