One of the most common problems is deciding who our potential customers are. The definition of our buyer persona or ideal buyer is sometimes not the ideal one. We are trying to find our most profitable consumers and choosing the limits for our segmentation will allow us to find them.
Without good segmentation, it is not profitable to invest in advertising or social ads.
DIGITAL MARKETING EXPERT TENERIFEExamine external and internal factors
We must look at our product at the current time, our marketing chain, our means, our internal and external processes, our costs to know where we can improve. This is the starting point for improving sales.
In addition, it is time to examine the competition and its products or services. Learn and see what they do and how it works for them in terms of productivity.
From here, we have the ability to make our own choices.
4Implement a digital marketing plan
Once we are clear about where we are, we set the goals to achieve el salvador telegram data establish a digital marketing plan that enables us to achieve them. The online marketing consultant helps you set your goals and the basic tactics to achieve them.
It is the process of seeing each of the probable possibilities and making them a reality based on the resources we have.
5Carry out the marketing plan
Strategies must be applied and implemented on a daily basis. Our role as consultants is to establish priorities in order to achieve the goals.
Many organizations require or request a marketing strategy and fail to implement it due to lack of time or resources. Completing the scheduled tasks is part of the success of the plan.
The presentation of an optimal marketing project can be done with tools such as Canva or Venngage that allow us to use quality templates for presentations.
6Measure and correct
To verify that we are meeting our objectives, we must continually measure progress. Knowing the percentage of our objectives met encourages us to achieve them.
If there are deviations, we will be able to discover them immediately in order to correct them or make changes.
What should a good digital marketing consultant know?
A digital marketing consultant must have a 360º perspective on the project. Nowadays, digital marketing involves many subjects that must be controlled, and covering all of this by a single person is quite difficult.
However, you must be aware of each of the needs in order to manage and guide the project.
Organizations demand results and need to have an optimal team of experts. The consultant's obligation is to coordinate the entire team to optimize the result.
E-commerce
The consultant will help improve the digital channel conversion process. Achieving more sales is the first objective.
You need to have good results online and it is not easy. Competition and the speed of change on the Internet never stop.
Having a good online store means having a lot of ground won in the commercial battle. Its design, configuration and maintenance are essential.
We experts must be constantly updating and training.
Content helps us differentiate ourselves from the competition and adds value.
To do this, we need to protect and optimize the texts and content of your website or blog, as well as those created for social networks. Content marketing has become professionalized and if you don't take care of it, you'll be left behind.
However, creativity in content is personal and reflects our identity compared to others.
Web analytics measures the achievements of our plan, since most of the actions converge around our website. We need to know what and how to measure the activity of our site.
With a good analysis, many improvements can be achieved. Google Analytics and Search Console allow you to manage and control any website in
If you share posts and no one sees them, it's useless. SEO positioning helps us improve the positioning of our posts, making Google accept us and place us at the top of users' search results.
SEO takes care of the small details that are not visible. Starting from the architecture of a website , it helps improve the customer experience.
If you own a restaurant, the decor and layout of the premises are necessary to improve customer satisfaction. The ease of locating the bar, dining room or kitchen influences the success of your establishment. The same applies to your website. Essential information must be accessible and easy to see for your customers or future customers to improve their experience.