What is the first step in keyword research?
Current keyword analysis (if you are starting from scratch, you can skip this step)
The initial stage is to understand what the current situation is in your keyword universe. Analyze to evaluate your work and develop future goals. Use an SEO tool, even a free one, to identify good keywords from underperforming ones. Poor keywords may have high search volume but lower rankings and CTR.
Develop objectives
Defining your objectives is essential to give direction within your research.
The question is: how to formulate objectives for egypt telegram phone numbers keyword research process?
Who is your target audience?
What are your needs?
What are your secondary needs?
Why are your customers interested in your product?
What is the key that makes your users buy from you?
Create a wish list of potential keywords
Now you can enter brainstorming mode. Activate your experience in your sector and answer the following questions:
What and how would you look for when receiving information about problems related to the product?
What and how would you look for when trying to make an informed decision?
What and how would they look for when buying from you?
I am looking for an SEO expert in the Canary Islands
How to analyze keyword research elements?
When conducting keyword research , it’s crucial to keep in mind that not all keywords are created equal. Some may be more effective than others for your brand. The most important part of your keyword research is choosing the right ones for your business – ones that will help you achieve your marketing and business goals.
There are a variety of factors you will need to consider when making this decision:
Keyword Competitiveness
How much traffic do you get?
What type of search engine is likely to use it?
Relevance
Google uses a variety of factors to determine the relevance of your content . These include things like the topic of your content, how well it aligns with user intent, the quality of your writing, and how much value it provides. To ensure your content is as relevant as possible, make sure you stay on topic and provide valuable content to the reader.
Relevance is one of the most important factors that search engines like Google use to determine which pages will rank for a given user query. Many factors can influence page relevance, including:
The theme of the page
Value of content
The date of publication
Are you meeting users' needs? Your content will have a chance of ranking if it's relevant.
Search volume
Search volume indicates how many people search for that search on a monthly basis.
Imagine you rank successfully for a specific keyword, but it doesn't attract any attention from searches. Does it matter? Absolutely, it's like opening a restaurant in an abandoned village.
Traffic potential
There is a situation when the query has searches but lacks page views. Therefore, it means that relying on search volume numbers alone is not a good idea.
That being said, you need to consider traffic potential along with search volume.
Analyze your competitors
One of the most popular ways to find valuable keyword ideas is to check out competitors. But this time, you need paid tools to dig deeper. Plus, I'll teach you some free methods to discover keyword opportunities.
Search Google for the products and services you sell and see who appears at the top. Don't forget to write down alternative names and phrases that people use to search for your products and services. But first, ignore the paid ads - they haven't acquired the top spot through organic traffic.
To do this, enter the search term into Google and then the domain name of the competitor's website. This search tells us the alternative keywords that the competitor ranks for in Google for this product.
For a deeper approach, you will need keyword tools, you should use paid versions to understand the bigger picture. With these, you can enter a competitor's domain and find out their top-ranking keywords.
The best way to start using keywords is to find high-volume keywords from your competitors. By adding them to your content, you can gain a competitive advantage in the SERPs.