Likes and dislikes can help you evaluate

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A low average watch time can indicate that your viewers are getting bored or that your video is too long to hold their interest. Retention rate: This is the percentage of audience members who stay to watch the video all the way through compared to those who leave before it’s over. The YouTube platform favors videos with high retention rates, judging them to be more likely to be relevant and recommending them to more viewers. youtube audience retention report screenshot YouTube Video Analytics (under Overview) from “Bosses Hang (Godspeed You! Black Emperor Cover)” courtesy of Undercover Rabbis.


Engagement: This refers to the actions that viewers take beyond just watching the video, like taking the time to comment, like, share, subscribe, or bookmark for later. Engagement is often the most important metric for marketers to colombia phone number database track, because it tells you how many people are interested enough in your content to take further action. Comments can paint a clear picture of how your content affected viewers. Shares gauge how much viewers value your video and your brand, and are crucial to growing a following.


what content did or did not work, and it further indicates to YouTube what content is likely to be high quality when recommending videos in users’ feeds. Thumbnails: The thumbnail is the picture of your video that appears with the title on a results page or link. It provides a sneak peek of the content you’re sharing to help the viewer decide whether to watch it or not. A thoughtfully crafted thumbnail is easy to make and can have a big impact on how many viewers will ultimately choose to click and watch your video.