How to Pick Your Niche
There are lots of different profitable blog niches out there. When you’re choosing a niche, you’ll want to:
Choose a topic you genuinely enjoy writing and learning about. Don’t simply pick a niche because you think it will make good money. It takes time to build a popular, profitable blog – and you don’t want to end up hating every minute of that time!
Pick a niche that suits your goals. For instance, if you’re looking to create a personal brand, you’ll want to blog about topics that you’re happy to have a strong personal association with—just be sure your niche aligns well with buy bahrain number database most important blogging goals.
Try not to make your niche too broad or too narrow. “Personal development” is a huge area – and it’s going to be hard to stand out. Instead, you might niche down by audience (“personal development for over-60s”) or by topic (“confidence”).
Make sure you already know enough about this niche to write confidently. Of course, you can research your posts – you don’t need to know everything from day one. But you shouldn’t be completely new to the topic.
If you want to make money from your blog, check that the niche has a paying audience – are there other large blogs, magazines, books, products, or services aimed at this niche? Are there affiliate programs, companies advertising products related to your keywords, and so on? If so, that’s a good sign that there’s a large audience for content on that topic.
How to Name Your Blog
Lots of bloggers get stuck on what to call their blog. It’s important to pick your niche first, as this may influence how you choose to name your blog.
There are plenty of great ways to name your blog:
Using your own name or a variation of it. For instance, MichaelHyatt.com, JamesClear.com, KristiHines.com, or my own site, ryrob.com (short for Ryan Robinson). This gives you a lot of flexibility if you want to shift or change your niche in the future, but it could make it tricky to sell your blog if you ever want to do so.
Using a short phrase that explains what your blog is about. Make a Living Writing uses this approach. Just make sure you keep the name as short as you can: more than four words is probably too much.
Coming up with a name that incorporates your topic. The Write Life is about writing. Digital Photography School is about photography.
Creating a name that suggests your audience or approach. The Simple Dollar gives straightforward, easy to understand financial advice. SmartWP is about WordPress, for beginners.
Using humor or a play on words. This can help make your blog more memorable. For instance, Making Sense of Cents is a popular personal finance blog.
Coining a new word that defines your niche. This can be tough to do well, but some blogs pull it off, such as ProBlogger (professional blogging), Copyblogger (copywriting principles applied to blogging), and IttyBiz (advice for tiny businesses).
The name of your blog should match your domain name (also called your URL or website address) or readers will get confused. Don’t use the URL “writeadvice.com” and have the name “Writing Advice for Beginners,” for instance.
If possible, you should usually get a .com domain. It’s what readers are most familiar with and it’s what they’ll guess if they’ve forgotten your domain extension.
If you’re running a non-profit blog, then .org might be more appropriate. If you have a blog for a local business that doesn’t serve customers outside your country, you could use a country domain such as .co.uk (for businesses in the UK).
Tip: You can change the name of your blog later by buying a new domain (or by buying a blog to augment your traffic), so don’t worry if you’re not 100% sold on the name you’ve chosen. You might find you grow to like it more over time, or you might think of a better name that you can switch to.
How to Pick Your Niche There are lots of different
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